Nanu-Headwear is a colorful brand of hats.
Every hat has a unique print of motives and colors.
The challenge was to create a particular
and interesting visual identity to emphasize the cool hats.
An e-commerce website is designed for non-aggressive sales.
The concept of the brand is to know the story of the brand and its designs before buying.
Nanu’s customers are men, aged 20-40 and women over the age of 30.
Customers buy the product because of the quality, one-of-a-kind, and the story of it.
They are people who love street art and fashion. they prefer to buy one item at a time, but they do not compromise on quality.
An Urban brand inspired by the city, street style with high fashion.
The geometric lines and minimalistic design of black and white, complete the branding identity for the colorful hats
TYPOGRAPHY
Anton 42 Bold
Anton 25 Bold
Lato 24 Normal
Lato14.8 Semi Bold
COLOR PALETTE
#000000
#2D2D2D
#F1D200
#FFFFFF
ICONOGRAPHY
