Context
Eden Glow Clinic is an aesthetic laser clinic specializing in laser treatments and tattoo removal.
The project was created in memory of Eden Zacharia, who was murdered at the Nova Festival, and initiated by her cousin as a tribute-inspired concept rooted in her essence.
Challenge
To translate the emotional essence of Eden — her love for beauty, clarity, nature, sea, and life into a professional aesthetic clinic brand. The challenge was to create a space that feels meaningful and inspired, without becoming overtly memorial in tone, while still maintaining trust, calmness, and clinical professionalism.
Strategy
We focused on expressing the essence of Eden through atmosphere rather than symbolism. The concept was built around purity, glow, softness, and natural elegance – qualities that were strongly associated with Eden.
Execution
We developed a clean visual identity including a logo system, a soft luminous color palette, and a minimal graphic language. Supporting design elements were created to reinforce clarity, calmness, and aesthetic precision across all touchpoints.
Outcome
A refined and sensitive brand identity that carries emotional depth in a subtle way, while maintaining a professional, modern, and high-end aesthetic clinic presence.
