Project Type:
UI/UX, User Research, Branding, One page website
Tools Used:
Figma, Illustrator, Photoshop, Wix
“Time to Paws” is a thoughtfully designed landing page presenting a unique empowerment card deck –
a collection of thoughtful messages and reflections, all inspired by the way dogs see the world,
Created by Or Habi, a dog photographer
Introduce a soulful product
Present the idea behind the empowerment card deck in a clear and emotionally engaging way.
Drive conversions
Encourage visitors to purchase the deck or learn more, with a subtle and trust-building CTA approach.
Reflect the creator's voice
Align the tone, imagery, and user experience with Or Habi’s values and creative vision as a dog photographer.
Create a pause
Give visitors a digital space that mirrors the product’s purpose — a chance to slow down, breathe, and reflect.
Soft storytelling structure
The page follows a calm, linear flow — welcoming the user with an emotional introduction, followed by visual storytelling, product explanation, and finally, invitation to act
Natural scroll rhythm
Spacing, image-text balance, and section hierarchy are designed to feel light and digestible — never overwhelming
Emotional pacing
Each section builds a subtle emotional arc — curiosity → empathy → desire → action
Gentle, well-placed CTAs
“Buy the Deck” and “Discover the Cards” buttons are placed at key emotional points, maintaining flow without interrupting the narrative
Trust-first strategy
The CTAs don’t pressure the user. Instead, they appear once the emotional groundwork is set — which makes them feel like a natural next step
Conversion support
Testimonials and imagery of the physical deck help reduce hesitation and create a sense of tangibility
Personal, heartfelt copy
The text is written in a warm, honest voice that mirrors the emotional tone of the product and Or Habi’s approach to her art.
Product storytelling
Rather than listing features, the content shares the “why” behind the cards — what inspired them, what they offer, and how they’re meant to be used
Relatable use cases
Users are shown how the cards can be part of daily routines, self-reflection, or even shared moments — increasing relevance and emotional appeal
As a dog photographer, Or Habi brings a deep emotional understanding of the animal-human bond. That spirit flows through the entire landing page — from the imagery to the phrasing to the atmosphere. This isn’t just about selling a product. It’s about inviting people to slow down, reconnect with themselves, and view life through the gentle, loving lens of a dog.
The visual identity of the page blends softness with clarity
Layout
A clean structure with generous white space allows each element to breathe, creating a calm environment for users to engage with the content
Typography
Rounded, modern fonts enhance approachability and warmth while maintaining clarity and professionalism
Color palette
Soft tones reflect themes of nature, peace, and emotional grounding
Photography
Original images of dogs — playful, gentle, and expressive — connect emotionally with the user and reinforce the product's narrative
