Oshri Gonen is a Tel Aviv-based interior commercial designer specializing in creating transformative spaces for both commercial and private clients.
The objective was to design and develop a website that not only showcases her diverse portfolio but also effectively communicates her unique design philosophy to potential clients.
Project Type:
UX, User Research, UI Design, Portfolio Website
Tools Used:
Figma, WordPress, Elementor, Photoshop
Show Case Portfolio:
Present a comprehensive gallery of past projects to demonstrate design versatility and expertise.
Enhance User Experience
Present a comprehensive gallery of past projects to demonstrate design versatility and expertise.
Drive Conversions:
Encourage potential clients to initiate contact through clear calls-to-action.
Establish Brand Identity:
Reflect Oshri's design aesthetics and professional ethos throughout the

Strategy
Project Showcases:
Each project is presented with high-quality images and descriptive narratives, providing insights into the design process and outcomes.
Service Packages:
Detailed explanations of available service tiers help clients understand offerings and select appropriate options.
Blog:
Regularly updated articles share design tips, industry trends, and project highlights, positioning Oshri as a thought leader in the field.
User Experience
Clear, anchor-based navigation
Easy access to all sections with a sticky menu
Smooth, linear structure
Natural flow from introduction, to portfolio, to contact
Focused calls to action
CTAs encourage contact without being intrusive.
Mobile-optimized
Touch-friendly layout with intuitive scrolling on all devices
Fast loading
Optimized visuals and layout for a seamless experience
Clean hierarch
Each section has a clear purpose with no visual overload


User Interface
One of the core goals in designing Oshri Gonen’s website was to establish a strong and cohesive brand identity that truly reflects her unique design style and professional philosophy.
From the very first interaction with the site, users are immersed in an experience that feels aligned with
Oshri’s approach to interior design — clean, thoughtful, creative, and deeply intentional.
The color palette, typography, visual hierarchy, and choice of imagery were all carefully selected to echo the aesthetics of her real-world projects.
Beyond the visuals, the written content — including Oshri’s personal story, the way services are presented, and even the tone of the calls to action — was crafted to communicate her values:
a high level of professionalism, deep listening to client needs, creative problem solving, and the ability to transform any space into something truly meaningful.
The result is a website that does more than inform; it builds trust and emotional connection.
It invites the visitor to not only explore Oshri’s work, but also get a genuine sense of the designer behind the work — turning the site into a powerful marketing tool that bridges design, personality, and client engagement.

