Nanui Headwear is a handmade fashion brand offering modern, elegant head coverings designed for women seeking comfort and style in their everyday lives. The e-commerce website was developed on the Wix platform with a focus on showcasing the collection, streamlining the shopping experience, and presenting the brand’s values through visuals and storytelling.
The site strikes a delicate balance between boutique aesthetics and a user-friendly online shop, encouraging trust and conversion while staying authentic to the brand’s handmade essence.
Project Type:
UI/UX, User Research, Branding, Visual Identity, E-Commerce
Tools Used:
Adobe XD, Wix, Photoshop
Goals
The Nanu Headwear e-commerce site blends emotional branding with commercial functionality. It doesn’t rely on aggressive sales tactics, but rather on trust, clarity, and aesthetic coherence to guide users toward purchase. With thoughtful product presentation, smooth user flow, and a strong visual identity, the site effectively translates the boutique experience into a digital environment — making handmade fashion accessible and desirable online.
Drive sales through a seamless e-commerce flow
Create a shop that feels intuitive and smooth from browsing to checkout.
Elevate brand perception
Position Nanu as a stylish, contemporary alternative to traditional headwear, with attention to design and detail.
Express the brand’s personality
Use design, imagery, and tone to communicate the care, passion, and individuality behind every piece.
Build loyalty and engagement
Encourage return visitors and brand affinity through storytelling and emotional resonance.
User Experience
Clear store navigation
The site provides immediate access to the online shop from the top menu and homepage banner, ensuring zero friction
Category segmentation
Items are grouped in logical categories (e.g., collections, new arrivals), helping users find what they’re looking for quickly
Product page clarity
Each item includes high-quality imagery, a zoom option, detailed descriptions (materials, fit, care), and an easy-to-spot “Add to Cart” button
Cart and checkout flow
The purchasing process is streamlined, mobile-friendly, and includes trust signals like secure checkout and return policies
Multi-device optimization
Both desktop and mobile versions maintain functionality, especially on product detail and checkout pages
CTA
Clear primary CTAs
“Shop Now,” “Add to Cart,” and “Complete Purchase” are placed intuitively and styled to stand out without being aggressive
Low-distraction checkout
Once in the cart or payment flow, unnecessary elements are removed to keep the user focused on completing the purchase
Cross-selling opportunities
Suggested products and collection links appear organically within the shop to increase basket size
Strategy
Focused storytelling
The homepage introduces the brand and its values in just a few key lines, leaving room for the product to speak for itself
Highlights handmade quality
Descriptions and visuals emphasize craftsmanship and uniqueness, reinforcing the value proposition
Emotional positioning
The language frames the headwear as more than accessories — they’re expressions of self, comfort, and confidence
Mobile
Focused storytelling
The homepage introduces the brand and its values in just a few key lines, leaving room for the product to speak for itself
Highlights handmade quality
Descriptions and visuals emphasize craftsmanship and uniqueness, reinforcing the value proposition
Emotional positioning
The language frames the headwear as more than accessories — they’re expressions of self, comfort, and confidence
Technical & Platform Considerations
Built on Wix
Leveraging Wix’s built-in e-commerce features such as inventory management, mobile checkout, and product galleries
Lightweight performance
Despite being visually rich, the site loads efficiently due to optimized images and minimal use of third-party scripts
Connected to social
Integration with Instagram supports brand exposure and community building, with potential to extend into shoppable posts
Visual Design
The visual design of the Nanu Headwear website reflects the brand’s essence: soft, minimal, and fashion-forward. A neutral and earthy color palette sets a calm, natural tone that complements the handmade nature of the products. The photography style is editorial yet intimate — showcasing the headwear in real-life, relatable contexts while maintaining a sense of elegance and sophistication. Typography is kept clean and modern, using sans-serif fonts that support the boutique aesthetic without drawing attention away from the products themselves. Ample white space gives the site a light, breathable feel, allowing each element — text, image, and button — to stand on its own. The design choices work together to create a cohesive visual identity that is both refined and emotionally engaging, inviting visitors to explore and connect with the brand
