Project Type:
UX/UI Design, App Concept, User Research, UI Design, Branding and Visual Identity
Tools Used:
Figma, Notion, Illustrator
Smartdo is a revolutionary smart collar app with a built-in SIM card, functioning like a smartwatch for your dog.
It provides real-time tracking, health monitoring, communication, and a supportive community for dog owners.
Key Features
SMARTDOG vs. Competitors
As part of the product research phase, we analyzed leading smart dog collar solutions to identify gaps and opportunities.
This comparison highlights the unique value SMARTDOG brings to dog owners
Research & Insights
After interviewing dozens of dog owners, it was found that:
Average walk is only 20 minutes – insufficient and unoptimized
DOGS FEARS
Separation anxiety
Aggressive dogs
Loud noises
The Solution
Design a smart app that tracks health and movement via smart colla
A smooth user experience with minimal typing and maximum emotional support
A system that learns the dog’s behavior (like recognizing bark patterns)
A dog community that rates interactions to help avoid or meet specific dogs
A built-in SOS button and live location sharing
A calming, warm design to reflect care, connection, and innovation
User Personas
Detailed personas were developed based on real user interviews and survey insights.
These profiles represent a wide range of dog owners — from first-time pet parents to lifelong companions —
Capturing their unique challenges, routines, and emotional connections
This understanding helped ensure that SMARTDOG addresses both practical needs
and the deeper bond between human and dog.
EMILY
“I got Gucci as a gift when I moved into my apartment. I’ve never had a dog before, but I’m obsessed with him! I already drove my vet crazy!”
Pain Points:
Doesn’t know much about dogs
Anxious about every behavior
Struggles to leave the dog alone
Needs:
Guidance and tips
Peace of mind through monitoring
Remote communication
Better understanding of her dog’s needs
LEON
Pain Points:
Unsure if he overexerts Sky during workouts
Difficulty meeting other dog friends
Sky gets lost often
Needs:
Sports activity insights
Real-time location tracking
Easy scheduling of dog meetups
“I’ve had dogs all my life. Sky has been with me for 7 years. We run every morning together… until he starts chasing cats.”
UX Flow
The app learns the dog’s behavior over time,
combining collar data with the user input via quick selection menus – no typing required.
Bark alert with recording flow:
When the collar detects an unfamiliar bark, the app sends a real-time notification.
Since the system is still learning the dog’s behavior, it asks the user to label the bark (e.g., play, fear, boredom).
This helps the app to build a personalized bark profile for the dog over time,
combining owner input with AI pattern recognition.
The app offers immediate, context-aware solutions.
For example, if the owner is away and the dog is stressed,
the app can remotely play calming music directly through the collar —
a proven method to soothe anxious dogs and reduce barking behavior.
Dashboard Overview
Dog profile (e.g., Kaya)
3 daily goals (steps, sleep, walks) – shown as activity rings
Live heart rate
Pulse graph by day/week/month/year
Daily activities: walk, run, lie down, play, distance
Health section: temperature, breathing, appetite
Favorite walking routes shown on map
“Friends” section – rated dog friends nearby
Route suggestions based on friendly or avoid dogs
First Walk Flow
Start walk
See: steps, calories, run distance, temp, friends met
Encounter notification: “Who’s this dog?”
BULLY warning ahead
Spinning/running alert
Alert: over-exercising
Additional alerts
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live map
Changes according the walk
Rate personality
Suggest alternative route
Activate SOS, notify community with live GPS
Prompt to rest and hydrate
Dog meetups, water points, or dog wardens nearby
Visual Identity
Warm and trustworthy colors (orange, peach) paired with fresh tech tones (turquoise) to express emotion + innovation.Typography and iconography were chosen for ease of reading on the go.
Logo
A simple and rememberal logo with a bold S inside a D, symbolizing Smart + Dog.
Color Palette
Warm Orange & Peach: friendliness, honesty, community
Cool Blue & Turquoise: calm, clarity, freshness, innovation
UI Design
